Inspired by the visual motifs of the 1960s that recall the elegance and sensuality of Rome, a place where the past and present come together, the Eternal City has been chosen as the setting for the new advertising campaign

The scooter ride on board a Vespa, an icon of Italian style, begins at Villa Celimontana, and continues along the river front all the way to Castel Sant’Angelo. It’s a remake that’s reminiscent of Rome in the days of La Dolce Vita, and the magnificent atmosphere of that past Italian lifestyle, all while highlighting the city’s numerous splendid attractions. Photo gallery of the campaign.

BACKSTAGE CAMPAGNA DI COMUNICAZIONE
L'ATMOSFERA DELLA DOLCE VITA // YOUTUBE